Galvanise Studio is a new Glasgow-based creative studio and production company, creating commercial and unscripted content. As a female-led studio, there was desire to blend strength and decisiveness with an edge of softness and refinement, reflecting the name and its subliminal inclusion of the slang ‘gal’.
An initial small-scale visual identity was created that combines soft neutrality with luxurious colours and forms inspired by nature. Connected crossbars and terminals on the letters ‘a’ and ‘t’ of the wordmark allude to togetherness. While the logomark was inspired by light entering a lens, which when rotated creates forms reminiscent of eyelashes and a hand, subtly referring being female-led and the desire to collaborate and work together.
Graphic Designer: Dominic Simmons