Cannondale’s in-house riders, racers, engineers, marketers, designers, and all-round nerds share an objective: create bikes and products that they want to use themselves. The formula is simply that whatever they make must feel right.

Sure, there’s always a watchful eye on things like market trends. And there are endless charts and graphs to pour over. But at the end of the day, numbers come later. Riding comes first. That’s what happens at Cannondale’s R&D Facility in Freiburg, deep in the Black Forest.

Director + Camera Operator: Dominic Simmons

Creative: Dominic Simmons, Stuart Downie
Production: Cut Media

Creative Director: Andrew Ashworth

DOP: Will Evans

Photographer: Remy Vroonen

Producer: Eilidh Campbell

Editor: Myles Painter