Do you remember the desire for that one toy you always wanted to have? The craving every time you were passing the toy store?

The JAM Carbon is your ticket back to the time when nothing was more important than playing with your friends. It’s the new toy on the shelf that releases your inner child and turns the mountains into your playground.

Director: Dominic Simmons

Production: Cut Media

Creative Director: Andrew Ashworth

DOP: Jonnie Lewis

Photographer: Dave Mackison
Producer: Emily Thorp
Editor: Alex Oliver