Moterra SL — Cannondale
Motion Graphic Designer

What’s all this SL about then? Sunset Laps. Seriously Lively. So Limitless. It stands for non-stop, high-speed flow. Blending handling magic with the feeling of boundless boost and range, the Moterra SL simply changes how you see the trail.

Redefining the meaning of a super-light e-MTB, this launch film for the Moterra SL plays on the super-light term, with the script brought to life through interactive motion graphics.

Motion Graphic Designer: Dominic Simmons

Production: Cut Media

Director: Andrew Ashworth

DOP: Jonny Ashworth

Photographer: Roo Fowler

Producer: Lisa Annette
Editor: Paul MacDonald, Gavin Livingstone