Chasing the thrill of speed – when the mind narrows and eyes fixate on the road. Speed that blurs time and bends reality. It’s a feeling, of exposure, that can only be experienced on a bike, and that all riders seek.

This is what we set out to mirror across both motion and stills for the launch campaign of the new FOCUS IZALCO MAX. An abstract, immersive and sensory reflection of this feeling, drawing attention to what it’s like to ride the bike – fast.

Creative + Director: Dominic Simmons

Production: Cut Media

Creative Director: Andrew Ashworth

DOP: Jason Hearn

Photographer: Manuel Sulzer

Producer: Jon Coleshill

Editor: Gavin Livingstone

Sound: Will Berridge